Maybelline Taps Social Media Stars For Big Shot Mascara

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By: TOM BRANNA

Editor

To gear up for the debut of Big Shot Mascara by Colossal, its biggest mascara launch in years, Maybelline New York created a larger than life video campaign with social media stars Manny Gutierrez and Shayla Mitchell.  “We’re so excited to team up with Manny and Shayla, who are true leading influencers in the social media world, on our first-ever video campaign that features influencers as the stars. The duo’s boss-like personalities, in which they unapologetically slay both their makeup look...

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